Does Google Trust Your Website? 10 Tips to Build Trust & Rank Higher

How trustworthy is your website in the eyes of Google? If they put you on the first page can they trust you to deliver the goods for people searching for your services?

All Google wants is for people to find what they need quickly and easily. Using a series of algorithms and trust metrics they can quickly determine what sites will deliver the information a searcher needs to fulfil their request.

If your site isn’t trustworthy you’re not going to be considered. Here’s 10 ways to build trust from SerpLogic.

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Valentine’s Day Marketing: How to Get More Customer Lovin’

Is your business prepared for those last minute Valentine’s Day shoppers? Want to know how to make the most of your crazy loved up followers?

Love makes people do funny things, like spend a shed load of cash on things their partners don’t really need. And they tend to do it at the last minute (especially blokes), so you’ve still get time to attract people with your Valentine’s Day offers.

The Shelf share their Valentine’s Day marketing tips in the infographic below.

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Google Adwords: 25 Ways to Increase Paid Ad Efficiency & Effectiveness

Are you bidding on the right keywords? Are you buying clicks at the lowest rate possible?

In order to keep your Google Adwords spend in check you need to constantly review where your money is being spent. Paid advertising can quickly spiral out of control and ultimately kill your ROI if you allow it to.

ADworld Experience share their Adwords optimisation tips in the infographic below.

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How to Create a Lead Generation Strategy for Your Small Business

Do you want to generate more leads for your business? Want to know how to implement a successful lead generation strategy?

To generate leads successfully you need to start with a plan. Understand your target audience, where they go online, and their pain points when it comes to your product or service. Once you know that you can decide the platforms you need to use and the type of content you need to create.

For guidance, follow this infographic from Marketing Infographics.

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13 Trends That Will Drive SEO in 2016

Do you know the latest trends in search and how they could affect your website? Want to know how best to prepare your site for what 2016 is likely to throw at you?

With the use of digital assistants like Google Search and Siri on the rise there will be a bigger search volume for longer tail keywords. We’re lazy when we type (especially on mobile) so we tend to keep things short and sweet, it’s far easier to say a full sentence into a microphone.

Simplilearn share that and more trends that could drive SEO this year in the infographic below.

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DIY Infographic Design: Tips & Tools to Create Your Own Infographics

So you want to create your own infographics, you know they can build brand awareness and drive crazy traffic, but how do you actually get started?

If you don’t want to utilise the services of a professional infographic designer there are plenty of tools out there that can help you do a decent job. Some are paid tools, but some offer free versions which are great when just getting started.

Creative Meerkat share their top tips and tools to help you create your own infographics below.

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Small Business Start-up Guide: Important Things You Must Not Forget

So you’ve got an amazing idea, you’re ready to take the plunge, but you don’t know the process involved with starting a new business?

From registering with the government through to creating a professional website there are many basic legal and practical steps you need to complete in order to be up and running smoothly and professionally.

Follow this checklist from Hello Print to ensure you don’t miss anything important out.

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