How Your Company Colours Affect the Performance of Your Website

Colour can play a major role in the influencing a persons decision making process. It’s important that you evoke the appropriate reactions from your website visitors in order for them to feel like they want to become a customer.

The infographic below from TechKing shows you how different colours are perceived and how to use them to design a more effective website.

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20 Tips to Boost Your Presence on the Big 4 Social Media Networks

There are lots of social media networks you can use to market your business. There’s no point joining all of them if you don’t have the time to keep them all updated though. If you’re not sure which networks you should be using you can’t go wrong with any of the big 4.

What are the big 4 networks? The infographic below from Pagemodo says Twitter, Facebook, Pinterest and LinkedIn. Not sure what the Big G has to say about that though.

Here are their 20 tips.

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The Best Time to Publish Your Blog Posts for More Views, Comments and Links

I often get asked why I get up at 5:30am to prepare our blog posts for the day. It actually just happened that way as I didn’t have the time during the day to fit it in, but now there is statistical evidence that posting early on in the day is the best for generating views and engagement.

The infographic below from HubSpot shows you the best times to post for maximum views, comments and links.

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3 Steps to Prepare for Your SEO Marathon

Search Engine Optimisation (SEO) isn’t a quick fix, it’s a marathon not a sprint!

Anyone who tells you otherwise doesn’t know what they are talking about and is probably using shady black hat techniques that might work in the short term but will lead to your site receiving a Google penalty later on down the road.

The fitness themed infographic below from Volusion gives you 3 steps to use to prepare for your SEO marathon. How about that, your very own SEO personal trainer!

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8 Steps to Recover After a Social Media Screw Up

Everything was going so well, people were loving your updates and blog posts, then all of a sudden you said something you shouldn’t have. You’ve offended people and now they wont let you forget it. You are in the middle of social media crisis.

What do you do? Delete everything and hide for 12 hours? That probably won’t do much good. Follow these 8 steps steps instead. They will help you manage the process and you might even come out the other end smelling of roses.

Infographic brought to you by 360 Public Relations.

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25 Creative Ways to Reuse and Recycle Your Old Blog Content

The biggest objection we hear when encouraging our customers to blog is that they don’t have enough time to create a consistent amount of content. As small business owners time is something none of us have a lot of, and with no budget for a “department” to manage the marketing for us it’s imperative we come up with creative ways to remain consistent and keep giving our followers what they want.

If you’ve been blogging a while you may find one of your best resources is just sat there untapped. Follow the steps in the infographic below from How to Make My Blog to bring some of your old content to life.

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How to Use Colour to Improve Your Visual Social Media Marketing Strategy

As we all know, images get more likes, comments and shares etc on social media. But did you know that the colours used in your images could also affect engagement?

The infographic below from Social Marketing Writing shows you how colour affects males, females and different age groups and also shows you how to use colours effectively depending on the message you are trying to portray.

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