What Google Looks at When Deciding Where to Rank Your Website

This is probably the question we get asked the most here at RWD but unfortunately there isn’t a simple answer. There are a reported 200+ ranking factors that Google takes into consideration but we’re pretty sure most of you don’t have the time to read up on and perfect all of those?

This handy infographic from Ben Norman highlights some of the most common factors which are probably the easiest for you to manage and improve.

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6 Do’s & Don’ts for Using Humour on Social Media

Everybody loves a company with a good sense of humour. However, using humour on social media can be a tricky strategy as you’re relying on others to understand what you are saying – and that isn’t always the case.

For some guidelines on when and when not to use it take a look at this infographic from Beta Twenty One which gives you 6 Do’s and Don’ts for using humour on social media.

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How to Measure and Improve the Conversion Rate of Your Website

How do you measure the effectiveness of your website? Have you literally just published your site and hoped for the best?

If you want to improve the effectiveness of your site take a look at this infographic from DPFOC which shows you how to measure your conversion rate and what you can do to improve it.

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Colour Coordination: How to Avoid Using the Wrong Colour Scheme on Your Website

One of the biggest issues our customers face when we create a new website for them is deciding which colours they should use. It isn’t always easy knowing which colours go well together. The consequences of a colour scheme that clashes could be fatal, you could lose your website visitors before they read the first sentence, but get it right and you could be quids in!

Take a look at this infographic from KISSmetrics which explains how to match colours effectively and ensure website success.

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Font Coordination: How to Avoid Using the Wrong Fonts on Your Website

One of Google’s many services on top of their search platform is their wide range of fonts that are available for use on your website. With so many available how do you know which go with which?

Take a look at this infographic from Fast Print which shows you 20 of the most popular Google Fonts and how effective they are when used together as a title and body font.

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10 Brand Consistency Rules You Must Follow to Avoid Confusing Your Customers

How consistent are your marketing efforts? Could your customers easily identify your marketing material at first glance?

An easily identifiable brand helps build your reputation and standing amongst both customers and potential clients. Failure to create this will just confuse people and ruin your marketing strategy.

To ensure your business has a clear and consistent brand take a look at these 10 tips from Replica.

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