So many blog posts are covering what you should do in content and social media marketing. But sometimes we need to take a step back and have a little review of etiquette.
So today we offer 16 things to NEVER do.
In the first article in this series, “6 Dead Link Building Tactics You Should Avoid,” I talked about the types of links you should avoid and why some businesses still buy them. In this article, I’ll discuss the types of links you should try to get to improve search engine rankings and website traffic. I’ll also show you how to convince your boss why it’s important to budget properly for SEO.
In this post-Penguin era, you have probably heard over and over that the quality of your backlinks are more important than the quantity. Well, it’s true. Ever since Google’s Penguin algorithm started wreaking havoc on website rankings, the types of inbound links that are safe for your website have dwindled. Here are four that are still safe and beneficial.
Things have changed online. Gone are the days when having a website was “chic” and enough. Oh, the good ol’ days. While it now takes a bigger investment to succeed online, the benefits outweigh any excuses you can come up with. The fact of the matter is you have to be active on social networks and you have to have a strategy to stay in front of your customers.
There are tons of things a business owner should know about social media, but if I went through them all, we’d be here all day. Heck, we might even be here all week. But since you have some social to do, I don’t want to keep you here too long. So here are 5 critical things to get you started:
Content marketing is a way of communicating with your customers and prospects without pitching your products or services.
Also known as inbound marketing, content marketing is non-interruptive. Instead of overtly trying to sell something to your audience, you consistently create and deliver valuable information that educates them. Ultimately they reward you by purchasing your products, recommending them to friends via social media channels and word-of-mouth, and acting as brand ambassadors.
Twitter is a powerful social media tool for businesses to market their brand. Every day thousands of tweets flow through the social network about every imaginable subject. A wide variety of individuals and businesses – large and small, local and international – are all leveraging the 140 characters to make their presence known.
This handy infographic from the team at renderpositive is intended to help small businesses to understand how to use Twitter better, and how can it help your business connect with potential customers, amplify your brand message, and ultimately grow.
Are you making use of email in promoting your blog?
In the midst of building their presence on the top social media, like Facebook, Twitter, Pinterest, Linkedin, etc., and then experimenting with the latest ones, many blog owners forget about the importance of email and the necessity to build a list.