Google’s SEO guidelines are clear: Create great content that people will naturally want to share and link to.  Blogging is one of the most widely used form of creating content and Authorship is Google’s way of recognising and rewarding writers and blog owners for the content they create.

The infographic below from Internet Marketing Inc gives you an introduction to Google Authorship, the advantages it offers and some tips on how to make the most of it.

A Beginner’s Guide to Google Authorship and Author RankPin