The digital landscape is constantly evolving to incorporate new tactics in digital marketing. As a business owner you have to understand where your clients are and how to effectively reach out to them.

Below is an infographic from Syndacast with some awesome stats about the 3 trends that have emerged as the forefront of internet marketing.

I’ve summarised the best bits below:

1 – Mobile

  • There will be 2 billion smartphone users by 2015.
  • Mobile internet traffic is increasing by 3.5% per month.
  • Mobile share of internet traffic has increased by 25% already this year.

Why is this important?

As the figures show more and more people are using their mobile devices to access the internet. You need to ensure your website is clearly visible on smartphones and tablets. If not you are missing out on potential leads.

2 – Social Media

  • Facebook has 665 million active users per day of which 23% check their account at least 5 times per day.
  • Twitter has 288 million active users per day.
  • Google Plus has 359 million active users per month.

Why is this important?

As the figures show there are lots of people using social media. If you aren’t broadcasting your message via social media you are missing out whilst your competitors are moving ahead of you.

3 – Content Marketing

  • Content is the top reason people follow social media.
  • 68% of consumers spend time reading content from brands they’re interested in.
  • 37% of marketers claim a blog is the most valuable type of content marketing.
  • Blogs give websites 434% more pages and 97% more indexed links.

Why is this important?

Create quality content and people will want to follow you, visit your site and share with others. The more your company is exposed to potential clients the more sales leads you’ll generate.

The 3 Emerging Trends in Digital Marketing