The power of a like is obvious – if a Facebook user likes something you post it shows up in the news feeds of their friends and broadcasts your message to a potentially untapped audience.
The infographic below from KISSmetrics gives some useful stats that will help you to get more likes and increase your Facebook pages reach.
Use Photos
Photos get 53% more likes, 104% more comments and 84% more click throughs.
Less is more
Posts with 80 characters or less get 66% more engagement (likes or comments)
Ask a question
Get the conversation going with a question – Questions get 100% more engagement than non-question posts.
Post at the best time
Facebook activity (posts and comments) peaks around 3pm on weekdays – there are also noticeable spikes in activity at 11am and 8pm.
Don’t post too much
Posting 1 -2 times per day results in 40% more engagement than posting 3 or more time per day. Posting 1 – 4 times per week results in 71% more engagement.
