Ideas don’t matter, execution does. But even the world’s best entrepreneur would fail with a fundamentally flawed idea. That’s the key statement in the infographic below from the Founder Institute who give us 10 rules for a great startup idea.

For us, the first rule is the most important for any business. I wouldn’t be able get up at 5:30am to implement our daily marketing strategy if we didn’t enjoy what I do.

10 Rules For A Great Startup Idea