Social media can play an important role in building and protecting your customer’s loyalty. More and more consumers use social media to communicate with companies including complaining about and to them.

How you reply to these complaints can make or break your reputation but unfortunately there isn’t a one size fits way to deal with them. The infographic below from ExactTarget identifies 5 types of social media complainer and how you can deal with them.

5 Types of Social Media Complainers and How to Deal With Them