For most of you your home page will be the most visited page on your website. It’s important that your site visitors get a clear understanding of what you do and how to find the information they require without working too hard otherwise they will leave your site and go to your competitors instead.

The infographic below from KISSmetrics gives you 3 simple steps to follow to ensure your visitors are able to digest and act upon the message you are putting across which will keep them on your site longer and turn more of them into customers.

3 Simple Steps for a More Effective Website Homepage