If you aren’t already aware, Facebook provides all page owners access to an analytics panel called Facebook Insights. Here you’ll find loads of information about how your page is performing from likes to clicks and views.

When used correctly this information can help you to improve your Facebook marketing by showing you what types of posts are resonating with your audience so that you can give them more of the same.

What does all this terminology mean though? Jon Loomer has put together a complete glossary of all the terms you need to know about.

The Ultimate Guide to Facebook Insights