The Pareto Principle, also known as the 80 – 20 rule, isn’t a new idea. People have been applying it to business for donkeys years. But how do we apply that to your social media marketing strategy?

As the infographic below from Piktochart shows, 80% of your posts should serve your followers (helpful internet marketing tips for example) and only 20% should be self promotional.

You Will Fail at Social Media Marketing if You Don't Follow This One Rule