Google’s Panda algorithm update is designed to penalise poor quality websites that provide little or no value to people using their search facility. One of the factors they use to determine a poor quality site is user experience which can be determined by your bounce rate (the number of people that leave your site without clicking on another page).

In theory the badly designed sites which have a higher bounce rate are thought to offer a poor user experience and will be penalised in the search engine results. But what makes a badly designed site?

Take a look at the infographic below from WMG which gives you 10 web design elements you should be including to aid user experience. How many of those do you have on your site?

 

Why Your Badly Designed Website is Killing Your SEO