Since Facebook became a public company they have concentrated their efforts on how to make as much money as possible from their network.

Recent reports suggest they plan to reduce a pages’ organic reach down to 1 – 2% in an attempt to force page owners into buying more ads. So if you have 100 fans, only 1 or 2 will see what you have to say!

That means Facebook engagement will become more important than ever. Every like, comment and share opens up your posts to a new audience and helps get your message out further.

Dan Zarrella from HubSpot conducted some research on what posts receive the engagement, the results are shown in the infographic below.

How to Get More Likes, Comments and Shares on Your Facebook Page