Since Facebook became a public company they have concentrated their efforts on how to make as much money as possible from their network.
Recent reports suggest they plan to reduce a pages’ organic reach down to 1 – 2% in an attempt to force page owners into buying more ads. So if you have 100 fans, only 1 or 2 will see what you have to say!
That means Facebook engagement will become more important than ever. Every like, comment and share opens up your posts to a new audience and helps get your message out further.
Dan Zarrella from HubSpot conducted some research on what posts receive the engagement, the results are shown in the infographic below.
