Knowing why people follow your business on Twitter can not only help you to tailor your tweets to keep those followers interested, it can also help you to keep attracting more of them. The more targeted and engaged Twitter followers you have, the more likely you are to achieve Twitter success.

The infographic below from Twitter themselves gives us 10 reasons why people decide to follow brands on Twitter. As you’ll see, 52% follow for special offers and promotions and 34% follow because they tweet interesting content.

10 Reasons People Follow You on Twitter