On the one hand Google tells you they love content and that in general the longer an article the better (as long as it isn’t rubbish). But on the other hand they tell you that user experience is a key factor, so you should be writing for your readers. If your readers are small business owners like ours they generally won’t have the time to read essays.
That’s the argument in the infographic below from Fairy Blog Mother which compares the benefits of long and short blog posts. Do you know what your readers want?