Going viral is any small business owner or marketers dream. The impact of having something you created spread like wildfire across the world wide web can be immense and long lasting (We’re not talking from experience unfortunately).

There isn’t a magic formula for going viral though (otherwise we would all be doing it), but there are certain common factors to any viral marketing campaign you can use to increase your chances. KISSmetrics have summed up 7 of these factors in the infographic below.

7 Steps to a Viral Marketing Campaign