If you’ve followed this blog for a while you will have heard us talk about content marketing at some stage. Whilst the concept has been around a while its adoption by the masses is fairly recent so to some it is still a relatively unknown subject.
So what is it and why should you care? The answers to those questions are highlighted in the infographic below from Matchstick Strategies.
In a nutshell people don’t want to be sold to, they want you to solve their problems by providing helpful content. By helping them the theory is once they are ready to buy you would be the company they turn to.