With Facebook reducing the number of your fans it shows your posts to in order to boost ad sales every page owner needs to start working harder to maintain and improve their organic reach (the number of people that see your posts without paying).

The key to improving your reach is to encourage your fans to like, comment and share your posts. The infographic below from Linchpin SEO gives you 24 stats that highlight ways in which you can do this with more success.

24 Facts About Your Facebook Page That Will Make You Change Your Strategy