As you may have noticed your Facebook page posts don’t reach all of your fans. The cynics out there will tell you that’s because they want you to start paying for adverts. Facebook will tell you they are trying to ensure Facebook users only get shown what they want to see.

But why would someone like a page if they didn’t want to see their updates I hear you say? Our thoughts exactly!

The infographic below from PostRocket goes into more detail about how Facebook decides whether to display your posts to your fans.

How Facebook Decides Whether to Show Your Posts to Your Fans