If you’re in the process of starting a new business, or rebranding an existing one, the colours you are going to use on your website and logo should be one of the biggest questions you ask yourself.

The infographic below from One Lily looks at how colours work together by grouping them into three categories; Cool, Warm and Neutral. It also shows you what we perceive each colour to mean.

Why Colour Matters When You are Designing Your Website and Logo