With over 1 billion users Facebook is a network that can’t be ignored. It can however be a bit of a conundrum as Facebook won’t show all of your posts to all of your fans. Some think this is to drive people to pay for ads, Facebook tells us they doing their best to cut out what they think is spam.

Either way you need to be creating engaging posts if you want to succeed without paying for it. The infographic below from Passion Digital gives you 18 best practices that will help you to do just that.

18 Facebook Best Practices that will Increase Fans and Build Engagement