Do you own a website and want to rank higher on Google for your desired keywords?

The process of improving your websites’ ranking in the natural listings on Google is called SEO. There are a number of SEO techniques you will read about but there is one that trumps the lot and that is creating content that people will naturally want to share and link to.

It’s the hardest technique to do well so you may find that most SEO companies will play down its importance or ignore it altogether. If that’s your SEO company you should perhaps find another.

The infographic below from Brafton shows you the importance of content for SEO.

The SEO Technique You Must Use if You Want to Increase Your Ranking on Google