Are you looking to improve your websites ranking on Google? Do you want to do it in a sustainable way free of the worry of an impending Google penalty?
When ranking a website Google takes into account the number of times other websites link to yours (backlinks) and the number of times your website is shared via social media. There are two ways of generating links and social shares; you can build them unnaturally or earn them by creating content and sharing it via social media.
Google doesn’t like website owners doing it the unnatural way. If they catch you doing it excessively you could end up with a penalty which could see your rankings drop or your site removed from the results altogether.
Google loves sites doing it the natural way as shown in the infographic below from Adept which gives you a 5 stage process of using content marketing and social media to improve your SEO.