As we all know men and women aren’t created equal. You’ve no doubt heard the saying Men Are from Mars, Women Are from Venus? Well research shows us that there are big differences between men and women when it comes to marketing too.

If your business offers a product or service that is likely to be purchased by men take a look at the stats in the infographic below from Entrepreneur and shape your marketing strategy accordingly.

10 Stats That Will Make You Change the Way You Market Your Business to Men