How social media affects SEO and the performance of a website on Google is a contentious issue within the industry.

Many argue that social signals can indicate the popularity of a website and therefore should affect search results, but Google tells us they don’t use them. Are Google telling the truth or are they just trying to keep us off the scent?

Take a look at this infographic from Indian SEO Company which offers their side of the story and how social signals can impact SEO.

How Social Media Activity Affects the Ranking of Your Website on Google