How did you decide the colour scheme for your website and other marketing material? Was it simply based around your favourite colour? Ours certainly was!
If so, take a look at this infographic from Chadwicks which illustrates the psychology behind colour and how it affects human decision making. Use the stats to implement colour effectively on your website and other marketing efforts to increase conversions.
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.