According to research, 90% of purchase decisions are influenced by visual factors, and 90% of the time that assessment was based around colour.

If we apply that to statistic to your website design that means not using the right colours result in missing out on 90% of your visitors!

Take a look at this infographic from QuickSprout which talks in more detail about how colour affects conversions with some bonus hints and tips about what colours you should be using.

How Colour Affects the Conversion Rate of Your Website