Did you know that 84.7% of consumers state that colour is the main reason they buy a product? Or that people make a sub conscious judgement about something within 90 seconds of viewing it?
Those are pretty shocking stats and they highlight the huge importance colour has to play within your marketing strategy. Get your colour scheme wrong and you could ruin everything!
For some guidance on how to use the correct colours to evoke the desired reaction from your potential customers take a look at this infographic from Webpage FX
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.