How many times have you landed on a small business website, taken one look at the text and thought I can’t be bothered reading that?

If your text isn’t presented in the correct way and makes visitors feel like they don’t want to read it you could land yourself with a high bounce rate and low conversion rates.

To ensure you use text correctly on your website take a look at these 18 rules brought to you by The Visual Communication Guy.

18 Rules You Must Follow to Ensure You Use Text Correctly on Your Website