The colour scheme you choose for your logo design plays a huge role in determining your company’s personality and how potential customers see you as a brand.

Understanding how colour affects people’s mind-set can help you to choose your colour scheme wisely and ensure your business gets off to the best start possible.

This infographic from British Design Experts shows you how colour impacts people’s feelings and will help you to choose the most appropriate colour scheme for your brand.

The Impact of Colour in Your Logo Design