As spammers become more prevalent and Google tries harder to wipe them out the SEO process is becoming harder for the rest of us. We’re seeing a huge shift in focus from buying links to earning them by creating content people will naturally want to share.

The guys over at Brafton have put together this infographic which highlights just how big content marketing is becoming and why it is essential to achieve long term SEO results.

Why Content Marketing is Essential for SEO Success