Have you heard of the Amygdala? It’s a small piece of the human brain? We hadn’t either!

According to this infographic from Emma it’s the part of the brain that controls our gut reactions and emotions and knowing how it works is essential for a successful email marketing strategy.

12 Psychology Secrets You Need to Know to Prevent Your Marketing Strategy from Failing

Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.