If you’re just starting out with SEO you might be tempted by the many offers that guarantee first page rankings for less than £100.

The companies offering services like this will either get your site ranked for keywords that nobody searches for, or more likely be using questionable link building techniques that will land you with a Google penalty and removal from their index altogether.

To avoid getting sucked in by these offers take a look at this infographic which highlights the kind of link building techniques that Google hates and how you should be doing it instead.

SEO Basics 4 Link Building Techniques Google Hates and What to Do Instead