When you start a new business one of the first things you’ll probably do is contact a logo designer. Someone who can turn your company name and concept into reality.

Not only is the company name important, but also the colours you use as they will go a long way to determine the image your business portrays. Do you want to be seen as dependable and trustworthy, young and exciting, or all of those?

Print Print have put together this infographic which shows you how colour defines a brand, handy if you’re undecided on your colour scheme.

How Your Logo Colour Make Your Customers Feel