If you talk about social media success the first metric the majority of people will look to is the number of followers a business has. The more followers you have, the more popular you are right?

That may be so, but there’s no point having followers if they don’t engage with you in some way. Whether it’s clicking on your links, sharing your messages with their followers or answering your questions there are more ways than follower numbers to measure success.

Take a look at this infographic from Salesforce which shows alternative ways in which you can measure social media success.

Stop Counting Followers Here’s How to Measure Real Social Media Success