If you’re working on your SEO to drive targeted traffic to your site you’ll need to know how to optimise your landing pages.

A successful landing page isn’t just about optimising for Google though, you also need to consider your visitors. Are they taking the desired course of action? Are they leaving your site after one quick look? Do you even know how to monitor these things?

To help you understand what you need to know about landing pages Copyblogger have created the infographic below with an A – Z of the most important terms.

Landing Page Optimisation An A – Z of Terms You Need to Know