When customers ask us about SEO and how to get their site higher on Google we often mention the term algorithm – and that usually generates a big fat WTF is that?

An algorithm is basically the series of calculations Google uses to decide where your website should rank within its search results. There are a number of different algorithms they use including some you’ve probably heard of like Panda and Penguin along with some you probably haven’t like Pirate Payday.

For more information the guys over at Sushi Digital have put together the infographic below which explains each algorithm in further detail.

SEO Basics What are Google Algorithms and Why Do They Matter