Landing pages, as the name would suggest, are the pages your visitors land on when they reach your site. That could be via Google, Twitter or any other kind of marketing you have in place.

Your landing pages are the first contact many visitors will have with you, and it’s your best chance to convince them that you are the company for them, so optimising your landing pages should be a key part of your website marketing strategy.

For some tips, and things to avoid, take a look at this infographic from Magnon International.

16 Landing Page Tips to Improve the Conversion Rate of Your Website