The overall design of your website plays a big part in your online success, but equally important are the words you use and how you use them.

Copywriting is a skill not many people possess but with a few simple pointers you could drastically improve your website and overall marketing strategy.

Whether it’s a catchy slogan that improves brand recognition, page titles that make people want to read more or simple calls to action that make your visitors take the next course of action, your written content plays a crucial role in converting website visitors into potential customers.

For some copywriting tips take a look at this infographic from ABC Copywriting.

Copywriting Basics How to Grab Your Visitors Attention and Persuade Them to Contact You