How does your business generate new customers? Do you have to go out and find them or do they get in contact with you?
Inbound marketing is a series of techniques that help people find you when they need your services. It saves you the time of money associated with traditional marketing methods like advertising and sales teams leaving you to concentrate on providing an awesome service to your customers.
For some tips on how to master your inbound marketing strategy take a look at this infographic from The Whole Brain Group.