Do you operate a Facebook page for your business? Are you looking for ways to optimise your posts for maximum engagement?

If so you need to be using Facebook Insights, the analytics platform provided free of charge to Facebook page admins. You’ll see it as one of your tabs when you login via a desktop, or there’s a handy app if you manage things on your phone.

To better understand the information Facebook Insights is giving you there are some terms you need to be familiar with which are detailed in this infographic by True Digital Communications.

Facebook Basics 9 Terms You Need to Know as a Facebook Page Owner