Do you want to improve your search engine ranking in 2015? Want to know the SEO trends likely to hit the web and shape the success of your website?
Google is constantly changing and we see 2015 being no different, they’ll continue to update existing algorithms and introduce new ones to keep up with the spammers and scammers that try to game the system.
We’ve scoured some of the top SEO blogs on the interweb for their top tips and predictions for 2015 and have collated the most common in the infographic below.
1 – Mobile
Google has started showing the term “Mobile Friendly” in their search results. The balance is tipping towards a mobile first SEO strategy.
2 – Content
As we all know “Content is King”! But your content must be unique, serve a purpose and naturally make people want to share and link to it (see link building section).
3 – Social
Many studies show correlations between high rankings and high numbers of social shares. Matt Cutts tells us correlation doesn’t mean causation but do we believe him?
4 – Link Building
Google has recently refreshed their Penguin algorithm to continue their war against manipulative link building. Stop “building” links and start earning them with quality content (see content section).
5 – Security
Google has announced that secure websites (HTTPS rather HTTP) will receive a minor boost in the rankings. Not important if you don’t take payments or collect sensitive personal information.
6 – Local
Google recently released an algorithm called Google Pigeon to enable them to provide more useful, relevant and accurate local search results.
7 – Wearable Technology
If smart watches like the Apple Watch take off like the iPhone or iPad that could change the web design and SEO industries completely!