Logo Psychology: How Your Logo Can Affect Your Customers Thinking

What happens when your customers see your logo? Do they think “amateurish and no thanks”, or do they think “very swish and yes please”?

Your logo design plays an important role in influencing the buying decision of potential customers so choosing the right colours and shapes is essential to evoke the required response. But just how do your customers make those decisions?

Scientists have studied how we process what we see in a logo and Logomaker have published their findings in the infographic below.

Logo Psychology How Your Logo Can Affect Your Customers Thinking