How is your content marketing strategy shaping up? Are you creating content that actually provides value to your readers and customers?

There’s no point creating content for content’s sake, that would just be a big fat waste of time, instead concentrate on being of help to your readers. The more you help them the more likely they are to become customers and share your content with people they know.

But how do you ensure the content you create is of value? Follow the 12 steps in this infographic from Placester.

12 Steps to Create Compelling Content That Actually Helps Your Customers