What colours do you use in your logo, website and other marketing material? Are you aware of how those colours are influencing your potential customers’ decisions?

Countless studies have found that particular colours have different stimulating effects on consumers. Knowing how colour affects your potential consumers will help you tailor your marketing strategy and influence your target market.

For more information about how colours influence people take a look at the infographic below from Homestead.

Marketing and Design Basics How The Colours You Use Influence People