Are you considering using SEO or pay per click adverts to market your website? Are you unsure which method is best for you?
SEO done the right way is a long term strategy that produces results that can last for years, pay per click marketing offers quick results that stop as soon as you stop paying for ads. A combination of the two in the early days of starting a business is a very good way to go.
For a more in depth comparison of the two take a look at this infographic from A Work Of Art.