What colour are the call to action buttons on your website? The ones that ask people to “look at this page” or “get in contact now”?
The colour of those buttons could have a massive effect on how many people click on them and carry out the task you want them to. Take some time to optimise the colour of your buttons to your target audience so that you can increase conversions.
For some guidance take a look at this infographic from Next Day Flyers.