So it’s Valentine’s Day tomorrow, you’re all thinking of ways to charm the better half and get their pants off, but did you know you can also apply the same mode of thinking with your clients?

Take a look at the infographic below from Constant Contact where they’ve compared content marketing to dating. By applying the same 4 step process to meeting a new partner and getting married you can achieve content marketing success.

Attract, Charm, Convert and Retain… Simples!

How to Charm the Pants Off Clients and Convert Them to Customers