Do you know what a backlink is? Do you know how it can affect the SEO of your website?

A backlink is a link from one website to another, you’ll see one in brackets below attached to the name of the company who designed this helpful infographic (Superfast Business).

They’ve earned this link by creating something worth linking to (the infographic) and as it comes from a relevant and reputable source (that’s us) it’s seen as a vote of quality in the eyes of Google. Lots of earned links from reputable sources = AWESOME SEO!

Not all links are created equal though, if you buy them or they are from low quality sites they can do more harm than good, as the infographic below will show.

SEO FAQ What is a Backlink and Why Do They Matter