How does your business generate new leads? Are you still doing it the old fashioned way and cold calling?

Whilst cold calling can be a source of leads there is an easier and more cost effective way to build your business – simply make your customers come to you. Ok, it’s not that simple, but it is possible with the implementation of a content marketing strategy.

Take a look at this infographic from Entrepreneur which shows why you should sack your salespeople (only joking) and do content marketing instead.

Cold Calling is for AMATEURS! This Is What You Should Do Instead