Do you know what your brand stands for really? What does your character type look like?
Your brand is who you are, it’s your personal stamp on your business and how your customers see you. Nobody is going to be interested in a company that has as much character as the colour grey, so it’s important to get your brand characteristic right (or at least know which character you are)
The good news is, to make it easier for you to see what type of character you are or should be ESW have provided this great infographic.