Have you heard of the Google Pigeon algorithm? Do you know how it could affect your local SEO?

Google knows people generally prefer to purchase products and services locally and using an IP address it’s pretty easy for Google to know where internet searchers are located. The pigeon algorithm helps them serve search results based on a user’s location, helping them find what they need quicker.

To help get a better understanding of how this works and why it’s important to your business Superfastbusiness have come up with this handy infographic.

Google Pigeon The Update That Could MASSIVELY Improve Your Local SEO